Working directly with a middle market PE firm, our team led sweeping marketing and operational changes within a portfolio company. After initial evaluation, strategic changes were made to both marketing tactics and resources. In less than a year, the company was able to successfully transition from excellence in a single marketing tactic to employing a more balanced multi-channel acquisition approach.
Getsynch was able to lead or assist with:
- Marketing channel planning and execution
- Sales and Financial analysis
- Reorganization of internal capabilities
- Call Center RFP and launch
- Vendor renegotiation
- Digital team staffing and strategy
- Launching TV, SEM, Display and Affiliate programs
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