Telecommunications

Working directly for a VC backed telecommunications firm, we led Marketing efforts for B2B and B2C lines of business. On the B2C side, we were able to help increase the organization’s subscriber base by 26% in the first 6 months through expansions in SEM, SEO, Display, creative testing (MVT) and Affiliate partnerships. On the B2B front, we led internal efforts to position and brand a new product from a stalled technology platform – leading to exponential adoption over the next 18 months.

 

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